Nowadays, it is an important step to choosing the business color being understood the color psychology. By applying Color psychology in business, you can pick up better color for the business. In this regard, you should comprehend the business message what message you want to convey across the clients and customers. There are different parts of business and separate color is used for each part of business. Part of business will be encapsulated such as:
Website Color
In this part, you have to decide which color is better to your website according to the business requirements. Business requirements might be vary from business to business. For example, choose pink and white color in website; if you are doing salon.
Marketing, Advertisement and Promotional Activities
In this portion, you should understand which color is used in marketing activities such as blue is more appealing color; if you targeted market is male.
Packaging Color
In this part, you have to comprehend which color will be used for packaging. Packaging creates a big role to improve the business color.
Target Markets
Last step is to choose the target market. There are different kinds of target markets will be discussed below:
• Male or female
• Young children
• Teenagers
• Older people
• Specific industry
