It is very important to understand the business clothing with regards to color psychology. The colors influence the behavior and attitude of the customers and clients. It requires proper decision to select which tactics is more advantageous than others. To making the highly suitable color for the business, you should think which color is more suitable in terms of your business effectiveness. Many people know colors with respect of own perception how colors look likes, but they do not know the psychological impact of colors on customers and clients. It is also crucial to understand the colors of the rooms and offices especially reception area what they impact on customer and clients. Colors deliver subconscious message to other people. You should also take care of choosing the right color for packing. You should select color on long term basis so that loyalty can be maintained.
Choosing the business clothing color you should need three questions to ask yourself:
What position of my business today?
In this question, you should ask yourself what business’ position today and what things add in business improvement. You should care while choosing the color such that brighter color is used to enhance the emotions while darker colors are used to increase control and influence.
Choose the target audience whether male or female and group
This is the second question to be asked yourself what is your target audience. You should choose business clothing colors according to the target audience. If you have targeted female then you should use blue; because women prefer it positively. If you have targeted male then you should use yellow; because yellow color is more eye-catching.
Eventually, what message you want to give clients as well as customers
There are several options as listed below:
Trust and credibility – choose blue color
Friendly and cooperative – choose blue, green, orange and peach color
Assertive and alert – pick up red color
Be confident- choose red and blue color
Keeping neutral – choose gray color
